Tourism at a nuclear power plant? Building brand and trust for future generations

​Albin Ahlbom​

​Albin Ahlbom is a communicator at Forsmarks Kraftgrupp, part of Vattenfall, where he works to increase public understanding of nuclear energy. With a background in journalism, and experience from Sveriges Radio, Albin brings a strong sense of storytelling to his role. He is passionate about transparency and public engagement and is an active member of Young Generation Sweden, a network for emerging professionals in the nuclear sector.

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Julia Holmgren

Julia Holmgren is a communications professional at SKB, the Swedish Nuclear Fuel and Waste Management Company. With over a decade of experience in visitor experience and corporate communication at Sandvik Coromant, she brings deep expertise in guiding, storytelling, and public engagement. At SKB, she works to build trust and transparency around nuclear energy and long-term waste management. Julia is also a member of Young Generation Sweden, supporting the next generation of nuclear industry professionals.​​​​​​​​​​​​​​​​

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Albin & Julia will talk at the Breakout session 5

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