Anu and Sanna (City of Helsinki) will be sharing the story of Helsinki’s value based approach for brand building during the past and the future.  

Anu Syrmä has over 20 years of experience working in international companies (L’Oréal, Coca-Cola, Nokia, Reima) in various marketing and management roles. Since 2020, she has been working for her hometown Helsinki. Currently Anu works as a Director for Brand, Marketing and Communications for Helsinki Partners, a company owned by the city of Helsinki, attracting international visitors, talent and investments to Finland’s capital.