Manou Nonnekes
As the leader for the branding program at the Netherlands Enterprise Agency, Manou Nonnekes coordinates national efforts to reposition the Dutch place brand.
 

With “New Dutch,” she helps shift international perception from clichés like clogs and cheese to innovation, sustainability, and societal impact. The campaign highlights how the Netherlands is contributing to global solutions in areas like tech, health, and climate. In her talk, Manou will explore how place branding can unite public and private partners around a shared story—and how a fresh narrative can enhance a country’s global relevance.​

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Manou Nonnekes will talk at Parallell Breakout 3.

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