Marcus Andersson is a leading expert in place development and investment promotion, and the founder of Future Place Leadership.

 

With over a decade of experience advising governments, cities, and regions across Europe—including Berlin, Barcelona, and the Nordics—Marcus helps places become magnets for investors, talent, and innovation. He is co-author of Innovating Talent Attraction and Nation Branding in Europe, and has been featured in global media including BBC, Forbes, and Bloomberg.

 

In his talk, Marcus will explore how data, strategic partnerships, and professionalized investment promotion can help places stay competitive in today’s complex global economy.