2025 Speakers
Sandra Slotte
Senior Policy Advisor, Internationalisation at Arcada University of Applied Sciences, Finland
Employerability of companies - Are they ready to hire international talent?
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Inga Hlin Palsdottir
CEO
Visit Reykjavik, Iceland
​The Reykjavik story: Building sustainable destination management from scratch
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Øyvind Såtvedt
Head of Business Development
City of Oslo, Norway
Oslo: Still the underdog of Scandinavian Capitals?
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Mustafa Sherif
Urbanist, Studio Manager, AFRY
Director, Placemaking Sweden
Placemaking movement and the making of child friendly cities​​​​​
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Carolina Pettersson
Project Manager
Stockholm Chamber of Commerce
Norduppland: Successful corporate driven and funded place promotion
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Manou Nonnekes
Senior Communications Advisor
Netherlands Enterprise Agency
​New Dutch - Repositioning the place brand of the Netherlands
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Nicole van Haelst
Senior Advisor
Future Place Leadership
Data driven talent attraction -Understand the drivers and barriers for global mobility!
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Asbjørn Overgaard
CEO
Copenhagen Capacity
​How can investment promotion play a role in addressing the world’s key societal challenges, from advancing sustainability to enhancing resilience?"
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Linn Lichtermann
Community Manager
Ebbepark
Value-Based Place Development – Turning Vision into Action the Ebbepark case
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Albin Ahlbom / Julia Holmgren
Site Communicator Forsmarks kraftgrupp AB /
Svensk Kärnbränslehantering AB
Tourism at a nuclear power plant? Building brand and trust for future generations.
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Robert Govers / Rossana Dresdner
Senior Partner, Anholt & Co. /
Executive Director Marca Chile
Can country branding be a bridge to open up new international opportunities? The Chile case
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Marcus Andersson​
CEO
Future Place Leadership
​Investment promotion – how to create places that are attractive to investors and companies?
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Christian Biller
Brand Strategist
Swedish Institute
Place Brand Sweden - Launching a new place brand strategy while navigating the current macroeconomic and geopolitical climate
Dr. Florian Kaefer
Publisher
The Place Brand Observer
​Place Brand Impact Story Awards
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Claes Nord
Senior Visitor Experience Specialist
Sandvik Coromant
Sandvik Coromant as a part of Extracurriculars
Andreas Larsson
CEO
STUNS
STUNS (The foundation for collaboration between the universities in Uppsala, business and society) as a part of Extracurriculars